I had used this coffee prior and wasn't very happy with the taste and aroma, as both were absent. Best quality of this coffee powder is its excellent solubility with no or minimal residue.
If you are accustomed to any other commercially popular coffee powders like Bru or Sunrise, you may be slightly disappointed for sheer lack of aroma which you usually associate with Southern filter coffee (Grade coffee with Chicory). However, the colour it imparts to milk is deep and dark. So there is mismatch between visual appearance and gustatory experience.
This is an Indian Brand and needs to improve a lot to match the quality of coffee available in market.